What is content?

Good question.

When people ask me what I do and I tell them I’m a content creator, they always ask what that involves. My short answer is: “I make brands and businesses look good.”

My long answer is: “A content creator conveys information for brand/businesses through the a variety of mediums, most commonly in the form of words, photography and video. This material is usually for digital use, and tailored to a specific target audience-for a specific purpose.” (I don’t usually say exactly that, but something along those lines)

I create content that’s informative, compelling and adds real value to a client’s business.